MARKETING TIP Your job as your own publicist is to make things as easy as possible on your readers, editors, agents and others. Give them what they need to work quickly. First, indicate what you want: Endorsement? Review?A newsletter mention? Does the book contain a review label? For a review request, include a note or cover letter indicating what you want. Other things to include in your outgoing mailings: business card, email and/or web site address, phone number, contact person and that person’s title (if any), post cards for new releases Want to know more? Visit http://www.acappela.com/
WRITING TIP Don’t use dialogue to tell something that should be shown. It just makes the character who is speaking sound long winded. Putting quotation marks around exposition won’t draw readers into the scene or involve them more than if you’d left it part of the narrative. For more on Dialogue, see the class, Writing Dialogue, at www.acappela.com/classes.htm
